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Sports Management

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Course Summary

This course will introduce you to the fast-growing field of sports management. You will explore topics such as sports marketing, branding, ticket sales, public relations, broadcasting, and breaking into the business of sports management. This course will also discuss the role of sports in society and the importance of an ethical approach to sports management.


  • Introduction to Sports Management
  • Sports Marketing and Sales
  • Media and Public Relations
  • Ethics in Sports Management
  • Careers in the Sports Industry


Course Dates

Connections Learning courses start every week on a Tuesday. The start and end dates for each semester are listed below:

Fall start date: 8/9/2016
Last day for fall enrollment: 12/6/2016
Fall semester end date: 1/9/2017

Spring semester start date: 1/10/2017
Last date for Spring enrollment: 4/4/2017
Spring semester end date: 6/9/2017

Once enrolled we will be in touch to confirm your preferred start date and advise of the next steps

Each course will run for a duration of 16 weeks*

*(this can be customized for Institutional Enrollment Partners)


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Duration 16 w
Level Beginner
Start Date Spring 2017

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