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Principles of Marketing

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Course Summary

In this course, the student will explore factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Throughout the course, the student will gain a working knowledge of practical marketing and business vocabulary. The student will also evaluate how the actions of competitors influence marketing decisions in the global marketplace.


Course Dates

Connections Learning courses start every week on a Tuesday. The start and end dates for each semester are listed below:

Fall start date: 8/9/2016
Last day for fall enrollment: 12/6/2016
Fall semester end date: 1/9/2017

Spring semester start date: 1/10/2017
Last date for Spring enrollment: 4/4/2017
Spring semester end date: 6/9/2017

Once enrolled we will be in touch to confirm your preferred start date and advise of the next steps

Each course will run for a duration of 16 weeks*

*(this can be customized for Institutional Enrollment Partners)


  • None


  • iText Marketing: An Introduction, 11th Edition

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Duration 16 w
Level Beginner
Start Date Spring 2017

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